Name
Influencer Marketing and the Law: NAD Program Announcement
Date & Time
Wednesday, May 14, 2025, 12:15 PM - 1:15 PM
Description

 

Influencer Marketing remains a key element of indie beauty sales strategy, but are influencers truly aware of US advertising requirements?  And how can brand marketers verify that their influencers understand advertising compliance obligations?  The National Advertising Division (NAD) of the BBB National Programs has a solution and will share it first with IBA’s Cosmetics Convergence attendees!