The Influencer Trust Index: Consumer Insights 2025, published by BBB National Programs’ National Advertising Division (NAD) in partnership with The Benchmarking Company, presents a comprehensive look at the state of consumer trust in influencer marketing today. Join the architects behind the Influencer Trust Index, NAD, The Benchmarking Company, and IBA to explore these insights and learn about a new Influencer Certification program soon to come from the BBB National Programs.